Business Draft is a modern applicant tracking system (ATS) that’s helping teams hire better talent, faster. We speak to Ty Peck, CEO of Business Draft, to hear more about how they’re delivering superior candidate and talent team experience with simplicity and text message communication at the core of their product.

The problem:

Long waiting times creating communication problems to candidates

“The average candidate is out of a job for 27 weeks,” explains Ty. With frequent ghosting and long wait times before they hear back updates from recruiters, the product philosophy behind Business Draft puts candidate transparency and streamlined communication at the forefront.

After founding two successful software businesses, Ty explains how he was tired of being slowed down by legacy ATS problems. “There’s a lot of legacy platforms out there that just aren’t very innovative. They’re so big that change is hard to incorporate. I was always frustrated that when they did have a specific feature, it was hidden behind a paywall.”

“Hiring is expensive already. What we really wanted to do was include everything within our service at no additional cost. We believe in a product that’s affordable for everybody.”

That’s how Business Draft was born.

They began by designing the user experience from a candidate’s perspective first, then looked at what was slowing hiring teams down. “If it’s not easy for the candidate, they won’t want to apply,” Ty puts simply. “One of the biggest bottlenecks we’ve heard from our customers is their recruiters picking up the phone, calling candidates, and manually scheduling interviews. It just doesn’t need to happen.”

Traditionally, candidates get a call from a recruiter, but they don’t recognize the number, so they might not pick up the phone. They let it go to voicemail, then have to call the recruiter back to schedule the interview, but the recruiter doesn't answer because they're talking to somebody else. Streamlining that back-and-forth phone tag was a big challenge for us.

The solution:

A white-label interview scheduling experience that fits right inside a modern ATS

Introducing automation to solve the recruiter screening challenge was key. When it came to deciding whether to build interview scheduling functionality in-house or to outsource, Ty took this up with the development team.

We like to own a lot of things in software, so we looked into building it. We asked ourselves — is the time and money investment good ROI for us at this stage in time?

Initially, they picked a provider which wasn’t fit for purpose. “That really gridlocked us. There is quite a bit of complexity that happens with scheduling, so we decided to partner with who would be the best fit for our organization, which was Cronofy.”

Choosing a provider that understands complex ATS scheduling needs was key. Business Draft opted to solve this challenge with Cronofy’s White-Label API, which allowed them to customize the look and feel of their scheduling experience, ensuring it felt native to their application.

For Ty, ensuring an easy integration for his engineering team was at the top of the agenda.

There's a lot of different APIs that we work with, beyond scheduling, and most are pretty poorly documented. With Cronofy, this process was actually pretty clean and simple from an API documentation and build perspective.

The result:

Automated communication and one-click scheduling secures top candidates

Now, Business Draft can give candidates the power to easily schedule and reschedule interviews through text, without having to reach out to a recruiter.

“A key feature of our platform is auto communication to candidates. They will get a text message from the company offering an interview with a calendar link, asking them to pick a time that works best for them,” explains Ty.

Combined with easy scheduling, Business Draft ensured interviews get booked by enrolling candidates into a five-day text and email drip campaign, massively reducing no-show rates as they no longer face the barrier of having to coordinate their calendars with recruiters over the phone.

Speed-to-hire is a key metric for Business Draft’s users, and booking interviews early is getting them ahead of their competitors. When it comes to industries like home care, the race for hires is fierce. “There’s about five thousand home care companies in the US alone, and they’re all fishing out of the same pond of candidates. It’s one of the biggest industries for no shows, because candidates get scooped up by a competitor. The goal is to get the interviews booked as quickly as possible.

We have a feature where the hiring company can turn on Auto Advance, which automatically sends the candidate a congratulatory text message to book in their first interview if they pass the knockout questions. They don't even need to get screened, our platform will auto-schedule a meeting with them and the hiring team.”

End users are reaping the benefits of getting hours back per week for their recruitment teams, too. “Since launching with Cronofy, it has drastically helped our customer base,” shares Ty. “Some of them have reduced up to 70% time spent on manual tasks, and a large portion of that comes from scheduling.”

The decision to add scheduling automation to complement their cutting-edge ATS toolset was a no-brainer.

We're in 2025. If you could have an automation built out to do something for you, and you’re still having to manually schedule interviews, you're probably living in the past.