Here’s why BGF’s £15m investment into Cronofy will revolutionise scheduling

I’m delighted to announce to you today that Cronofy has received a £15 million investment from BGF, the largest and most experienced growth capital investor in the UK and Ireland. This is of course immensely exciting for the team and real affirmation of our embedded scheduling vision. But what does this mean for the company, and why should everyone who uses calendars in their daily work lives care?

First, let’s take a step back to why Garry and I started Cronofy. We recognised a missing piece of the internet. Calendar systems were designed in the last century – it was an era never made for multi-person decision making, or the multi-tenant SaaS companies of today. Every recruiter scheduling job interviews, every medical secretary setting up appointments, every product manager adding scheduling to their app, confronts this pain every day.

We shouldn’t be fighting legacy technology to get to our real work. Things had to change.

Adam and Garry at a hackathon in 2017

More than a decade and a billion calendar events later, Cronofy now enables real-time, secure scheduling through its integrated platform, which is used by over 180,000 organisations worldwide across a variety of sectors including recruitment, healthcare, and professional services. Here’s how:

If you are a customer of our API, you’ll have embedded Cronofy into your application and leveraged the power and capability of this reimagining of what is possible. Our Calendar API layer simplifies the complexity of integrating with multiple calendar services. Our Availability API puts high-performance querying and availability management into your developers’ hands. Our UI elements solve complex interface challenges for you. More recently, our Scheduler API is giving you a fully managed scheduling flow with a few lines of markup.

If you’re a Scheduler customer, you are a direct beneficiary of this technical infrastructure. Our pre-built integrations into recruiting and CRM systems allow you to take advantage of all of the power of the Cronofy scheduling infrastructure, embedded into your workflow. Cronofy is a tool that you pick up where you need it, whenever you need it.

Internal recruitment teams schedule job interviews faster to lock in the best candidates with Cronofy’s pre-built integrations into recruiting systems like SuccessFactors, Greenhouse and SmartRecruiters. Fintech powerhouse Wise reduced their time to schedule job interviews from 6 days to 90 minutes in this way.

So, what comes next? Cronofy will use the funding to go deeper into more scheduling use cases across more companies. We’re zeroing in on more capabilities, integrations, and even better performance.

Together, we’re building a future where scheduling is easy, and everyone gets meaningful time back to focus on work that truly matters.

An early Cronofy All Hands in person back in 2019

The team at an All Hands in Bruges in 2024

The Cronofy team today in 2025

Adam and Garry at Cronofy's All Hands in 2025