Transform ICS files into Smart Invites
Usually when sending calendar invites to users who aren't on your domain you have to use ICS files.
But sending an ICS file is really like sending an invitation into the great nothing. Once you have sent the invitation you can't tell if it has been accepted, declined or changed.
With Cronofy's Smart Invites API you can now track events and enable two-way communications from a simple calendar invite.
For businesses that's a big deal. When you know that a client has deleted or moved your calendar invite you can contact them to confirm or cancel their booking. Saving your business time and money!