Transform ICS files into Smart Invites
When inviting someone who isn't part of your company domain to an event you have to use an ICS file.
But with basic ICS files, once you've sent the invitation, you can't track what's happened to it. Is the attendee definitely coming? Have they even seen the invite and added it to their calendar?
With Smart Invites, you can track if a calendar event has been accepted, declined, or changed.
Your users can then use this information to reach out to attendees that haven't RSVPed to confirm or cancel their booking. It's a simple, easily trackable process.