How to Convince Your Boss That Your Software Needs Calendar Sync

Author: Kristina Proffitt

10th October 2017

More and more businesses are demanding that the software that they use is calendar connected.

It’s important for your software to keep up with these trends so that you can create the very best experience for your users.

Adding calendar sync to your software isn’t easy, though. It involves coding for multiple APIs and ensuring your software is compatible with each version of every calendar service.

With calendar connectivity being such a seemingly complex thing to do, many product managers aren’t always convinced. They often feel it’s a drain on resources and developer’s time. The benefits to their end-user are irrelevant.

However, connecting to multiple calendar services doesn’t need to be a complicated process. Cronofy helps to streamline these processes by allowing you to code for just one API and making your software compatible with new and old versions of major calendar services.

Sounds great, right?

But how do you convince your boss that calendar sync is a need-to-have, not a nice-to-have?

Gain a competitive advantage

Customers want calendar sync. Why? Because it makes their lives easier.

It doesn’t matter if they get distracted by a co-worker right after booking an important meeting and forget to add it to their calendar – when booking software is calendar synced, it adds the meeting to their schedule for them. There’s no risk of them accidentally double-booking themselves, or of them forgetting important meetings. Everything can be organized quickly and easily.

Unfortunately, most software only integrates with one or two calendar services. This limits their customer base and means they risk losing customers to the competition.

Build unique features for your users

Calendar sync not only prevents double-bookings, but it can also give your customers the ability to automatically schedule meetings. Based on the real-time availability of meeting attendees – and even the availability of a meeting room – the organizer can set up a meeting in less time than it takes to write an email.

This gives employees more time to spend on other tasks such as preparing for the meeting itself, developing their skills, or working toward their objectives.

Customers from all industries can benefit from calendar sync because of the savings that it creates. Even if it only saves five minutes per meeting that’s booked, those minutes add up. If someone organizes just one meeting a day, they can save 25 minutes a week, or over two hours a month. A lot can be achieved in that time.

You can go even further than allowing employees to automatically schedule meetings and avoid double bookings, though.

By connecting your software to users’ calendars, you can even build the ability for them to book holidays or other absences straight from their calendar. This means that there’s no need for employees to learn how to use a new software. They’re therefore more likely to embrace the changes and you’ll lower your customer churn rate. They may even go one step further and recommend your software to a friend.

Connecting your software to their calendars – a service most people use every day – therefore makes sense if you want your software to go from a nice-to-have to a need-to-have.

Accelerate your business

Calendar sync allows you to build new, unique features that help you to stand out among the noise. Your company can grow faster, generate more money, and roll out new features sooner.

Adding calendar sync to your software creates a better, more seamless user experience whatever your software helps customers to achieve. The better your user experience is, the more attractive your software is to your prospective customers, and the more likely prospects are to turn into customers and even brand advocates.

Don’t believe us? Here’s what Reilly Davis, co-founder and CTO of PeopleGrove had to say:

With Cronofy, we achieved the calendar integrations we thought would take months in just a few days. We’ve been able to expand into new product lines and delight our customers with seamless calendar flows. Cronofy has really helped accelerate our business.

To find out more about how calendar sync could benefit your software, book your demo now.

Alternatively, try our API for yourself.

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Kristina Proffitt

Date: 10th October 2017 | Category: HR Tech