# Here’s why BGF’s £15m investment into Cronofy will revolutionise scheduling Here's why this investment affirms our embedded scheduling vision, and why everyone who schedules meetings in their daily work lives should read this. Here's why this significant investment affirms our embedded scheduling vision, and why everyone who schedules meetings in their daily work lives should read this. I’m delighted to announce to you today that Cronofy has received a £15 million investment from [BGF](https://www.notion.so/Customer-Funding-Email-1ee55c6cc81e80a5b848e64fc28d3ca3?pvs=21), the largest and most experienced growth capital investor in the UK and Ireland. This is of course immensely exciting for the team and real affirmation of our embedded scheduling vision. But what does this mean for the company, and why should everyone who uses calendars in their daily work lives care? ## How outdated calendars started it all First, let’s take a step back to why Garry and I started Cronofy. We recognised a missing piece of the internet. Calendar systems were designed in the last century – it was an era never made for multi-person decision making, or the multi-tenant SaaS companies of today. Every recruiter scheduling job interviews, every medical secretary setting up appointments, every product manager adding scheduling to their app, confronts this pain every day. We shouldn’t be fighting legacy technology to get to our real work. Things had to change. Adam and Garry at a hackathon in 2017 ## Powering scheduling for 180,000 companies More than a decade and a billion calendar events later, Cronofy now enables real-time, secure scheduling through its integrated platform, which is used by over 180,000 organisations worldwide across a variety of sectors including recruitment, healthcare, and professional services. Here’s how: If you are a customer of our [API](https://www.cronofy.com/developer), you’ll have embedded Cronofy into your application and leveraged the power and capability of this reimagining of what is possible. Our [Calendar API](https://www.cronofy.com/developer/calendar-api) layer simplifies the complexity of integrating with multiple calendar services. Our [Availability API](https://www.cronofy.com/developer/availability-api) puts high-performance querying and availability management into your developers’ hands. Our [UI elements](https://docs.cronofy.com/developers/ui-elements/) solve complex interface challenges for you. More recently, our [Scheduler API](/developer/scheduler-api) is giving you a fully managed scheduling flow with a few lines of markup. ## World's leading tech companies reducing time-to-schedule by 8000% If you’re a [Scheduler](https://www.cronofy.com/scheduler) customer, you are a direct beneficiary of this technical infrastructure. Our pre-built [integrations](https://www.cronofy.com/ats-scheduling-integration-partners) into recruiting and CRM systems allow you to take advantage of all of the power of the Cronofy scheduling infrastructure, embedded into your workflow. Cronofy is a tool that you pick up where you need it, whenever you need it. Internal recruitment teams schedule job interviews faster to lock in the best candidates with Cronofy’s pre-built integrations into recruiting systems like SuccessFactors, Greenhouse and SmartRecruiters. Fintech powerhouse [Wise reduced their time to schedule job interviews](/case-studies/cronofy-wise-interview-scheduling) from 6 days to 90 minutes in this way. ## This is the vision that BGF has invested in So, what comes next? Cronofy will use the funding to go deeper into more scheduling use cases across more companies. We’re zeroing in on more capabilities, integrations, and even better performance. Together, we’re building a future where scheduling is easy, and everyone gets meaningful time back to focus on work that truly matters. [Read our investors' announcement](https://www.bgf.co.uk/insights/cronofy-investment/) ## A look at Cronofy through the years An early Cronofy All Hands in person back in 2019 The team at an All Hands in Bruges in 2024 The Cronofy team today in 2025 Adam and Garry at Cronofy's All Hands in 2025 ### Recruiting Brainfood - Candidate psychology in the hiring process Psychology perspective on the candidate experience for recruiters. Webinar 2024-03-27T10:00:00.000Z --- ### UI/UX Talk: Optimizing Patient Experience and Engagement for Telemedicine The Role of User-Friendly Interfaces in Telehealth Platforms Webinar 2025-02-26T16:00:00.000Z --- ### Panel Discussion: The Evolution of AI in FinTech Talent Acquisition in 2025 Discover new ways to work with AI and automation Webinar 2025-02-20T16:00:00.000Z